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THE VALUE GROWERSMCGRATH J., KROEGER F.wydawnictwo: MCGRAW-HILL , rok wydania 2001, wydanie Icena netto: THE VALUE Growers "Value-building growth does not happen accidentally. It is the product of a conscious, constantly monitored process in which success breeds success and in which value builders make their own luck." THE VALUE Growers In today's economy growth is essential to the success and longevity of any business. Growth, by its very nature requires some sacrifice of bottom-line profits. But how much is too much? And how do companies expand without negatively impacting shareholder value in the long-term? An orientation toward pure profit can be just as damaging as an orientation that espouses growth at all costs. According to the experts at A.T. Kearney, one of the world's leading and most dynamic consulting firms, the secret to success can be found in strategic balance. Based on a 10-year study of over 1,100 companies worldwide conducted by the firm, The Value Growers explores and explains the importance of business growth. This book provides the sound business theory and strategy necessary to create long-term success above and beyond what conventional, bottom-oriented companies generate. The true paragon of excellence is strong and lean; neither virtue can sufficiently bring success on its own, explain the authors. Companies need to achieve a strategic balance between top-line and bottom-line growth in order to flourish and enjoy staying power. The strongest companies are those that recognize and understand the importance of both innovation and improvement. These companies never stop growing even if they must temporarily sacrifice their bottom-line profits. These companies are value growers. Drawing from actual growth success and failure stories from top global companies such as Intel, Microsoft, Nissan, BASF, Hyundai, 3Com, Bayer, and others, this book reveals that value-building growth is a constant, conscious process. It also proves that successful growth is possible in any industry, at all phases of the business cycle. Organized into three authoritative sections, The Value Growers:
The Value Growers is a timely and important resource for anyone looking to build a strong, successful, ever-expanding, and prosperous organization. About the Authors James McGrath, Fritz Kroeger, Michael Traem, and Joerg Rockenhaeuser are senior consultants and specialists in growth and strategic development at A.T. Kearney, a subsidiary of EDS. Fritz Kroeger and Michael Traem are the authors of Spearheading Growth: How Europes Top Companies Are Restructuring to Win, and After the Merger: Seven Rules for Successful Post-Merger Integration. 192 pages
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