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THE ART OF .COMBAT
MCCARTHEY S. wydawnictwo: WILEY , rok wydania 2001, wydanie I cena netto: 130.00 Twoja cena 123,50 zł + 5% vat - dodaj do koszyka The Art of .COMbat: Ancient
Wisdom for the Competitive Economy
Shawn P. McCarthy
A tactical field guide to the
landscape of the e-business world
The Art of .Combat examines the internal workings of both the high-tech world and the
Internet business development process, providing a blueprint for navigating the complex
terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands
to cover things like developing online logistics to win battles, preparing long-term
strategy and discovering the new goal of frictionless commerce--leveraging the Internet to
squeeze out inefficiencies. Required reading for everyone making their way in the
e-business world, this book is laced with tactics and real examples of strategy in action.
Learn how to appraise a looming e-commerce battle through the factors of politics,
climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their
weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with
Hewlett-Packard).
The author is a great writer and business consultant who draws on his experience at Lycos
and with client companies as well as interviews with industry leaders. This book will have
full support from his employer, Lycos, Inc., including a Web site on the Lycos Network
featuring lessons from the book.
256 pages
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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