As the co-founder and
chairman of Microsoft, Bill Gates played a prominent role in launching the Information
Age. Now he reveals how expanding technology is propelling us into an exciting new
economic era: one which will transform lifestyles and the world of business.
Your company probably has a
sizeable investment in technology but is realizing only twenty per cent of its potential
benefit. Business @ the Speed of Thought introduces the concept of the digital nervous
system which unites all systems and processes under one common infrastructure, allowing
your company to make quantum leaps in efficiency, growth and profits.
Using detailed tours of
Microsoft and other major corporations, Gates demonstrates how integrated technology can
transform any business by energizing its three major elements: customer/partner
relationships, employees and process, and offers practical suggestions on how this can be
achieved. 'I have a simple but strong belief,' Gates writes. 'How you gather, manage, and
use information will determme whether you win or lose.' Business @ the Speed of
Thought gives you the information to win.
'Clear, richly detailed ... a
smart investment' BUSINESS WEEK
'A book that is important ...
shows the value of getting information promptly' WALL STREET JOURNAL
'No one reading it could fail
to be impressed by the speed at which business is changing and the need to adapt or die'
GUARDIAN
ISBN: 0-14-028312-9
530 pages