REALATIONSHIP MARKETING EGAN J. Księgarnia

Relationship Marketing

Exploring relational strategies in marketing

John Egan

Relationship Marketing: Exploring relational strategies in marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.

Key features:

written in a clear, easy-to-read, informal style
real-life examples and cases throughout, to bring the subject alive
learning objectives and chapter summaries put each chapter in context
annotated reading lists for further study

Relationship Marketing: Exploring relational strategies in marketing should be of particular interest to both undergraduate and postgraduate students studying for a general marketing qualification as well as those specialising in Service Marketing, Marketing Communications and Relationship Marketing. It will also be of benefit to marketing practitioners.

For tutors: There is an Instructor's Manual to accompany this text, available to adopters at www.booksites.net/Egan.

John Egan is Principal Lecturer at Middlesex University Business School and a Chartered Marketer. He has twenty-four years' experience working in the retail marketing sector with companies such as Bloomingdales (New York), Hudson Bay Company (Canada), Harrods (UK), Chinacraft, Mappin & Webb and Garrard (the Crown Jewellers). He is a fellow of the Royal Society of Arts and Commerce and a member of the Chartered Institute of Marketing, Institute of Direct Marketing and the Academy of Marketing.

234 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.