THE NEW LIFE INSURANCE
INVESTMENT ADVISOR
The New Life Insurance
Investment Advisor does not treat life insurance academically. It is a consumer's
handbook. The objective is to provide the consumer with an understanding of the various
life insurance policies available, how to choose among them and, most importantly, how to
manage them once they own them. From Chapter One
Life insurance has become an
integral component of the average family's investment portfolio and as one of
today's more informed, demanding consumers you rightfully require a thorough understanding
of how and where your money is invested. The New Life Insurance Investment Advisor, Second
Edition, provides you with that understanding and more.
This top-rated consumer
reference guidebook now comprehensively revised and updated for 21 -century life
insurance wants and requirements pulls back the curtain to reveal the inner workings of
today's insurance industry. It goes beyond the mortality benefits of life insurance to
describe the cash value aspects of life insurance, and techniques and strategies you can
use to create an ongoing and accessible financial resource.
Term Life Insurance ... Whole
Life ... Universal Life ... Variable Life ... Variable Universal Life ... All types of
life insurance are covered in detail, giving you as much or more knowledge than the
majority of insurance sales representatives. But beyond simply providing product
knowledge. The New Life Insurance Investment Advisor gives you the practical, hands-on
expertise to know which product will work best for you and your unique situation. Use its
plain language, no-nonsense descriptions to determine:
Your place in the life
insurance products matrix that professional financial planners and insurance salespersons
follow
How and why to change
coverages when you find a better deal and what exactly constitutes a better deal for you
Strategies to assure
yourself a steady income stream through your retirement years plus a substantial,
guaranteed life insurance benefit
Life insurance doesn't have
to be complex or intimidating. The New Life Insurance Investment Advisor, Second Edition,
explains life insurance in clear, logical terms, terms you can understand and use when
making your insurance decision. Completely updated to reflect today's transformed
financial environment, it is the best and most authoritative guidebook on the market.
About the author
Ben G. Baldwin, CLU, ChFC,
CFP, is president and owner of Baldwin Financial Systems, a registered advisory firm
serving both individual and corporate clients. The winner of numerous sales awards
throughout his career and a former member of the Board of Governors for the Certified
Financial Planner Board of Standards, he has consulted for major insurance companies
including New York Life, Transamerica, Prudential, CNA, AIG, ING, AXA, and Equitable.
Along with the first edition of The New Life Insurance Investment Advisor, Baldwin also
wrote The Complete Book of Insurance and The Lawyer's Guide to Insurance.
445 pages