The De Bono Code Book
COMMUNICATING - THE DE BONO
WAY
Language has been the biggest
help to human progress. But, ironically, language has also become the barrier to its own
development. We are locked in to words and concepts that are limited and out of date.
These force us to see the world in a very old-fashioned way. Like any self-organizing
system, language has become bogged down in its own equilibrium. The marvellous flexibility
of language for description does not enable us to hold complex concepts in our minds. Such
concepts exist only where we describe them.
The purpose of the two code
systems put forward in this book is to allow us to design, hold and use complicated new
ideas. Since new words would sound bizarre and grotesque, the new concepts are expressed
in a numerical code. This is no different from remembering and using telephone
numbers:some you know and others you look up.
There are a wide range of
codes in this book that help overcome the language barriers in anything from relationships
to travel. An important and powerful 'precede' is also given. The codes presented here are
just the beginning of the exciting and limitless range of the de Bono Code.
379 pages