CUSTOMER DRIVEN COMPANY WHITELEY R. Księgarnia

THE CUSTOMER-DRIVEN COMPANY

Rated by Fortune Magazine as one of the best management books of 1991, this instant business classic and bestseller is now recognized as the Bible of customer service.

Readable. Research-based. The two seldom go hand-in-glove. They do in these pages. Richard Whiteley has moved the discussion of customer-driven companies up a whole notch. This wonderful book is alive with cases, statistical wisdom and phenomenally sound advice. This is what a lot of us practitioners and advisors have been waiting for. Bravo! Tom Peters

Richard Whiteley has written an easy-to-read and highly practical book on what it takes to be a customer-driven company It has something for everyone who wants to make his or her organization more responsive to the customer. David T. Kearns, Chairman, Xerox Corporation

Mr. Whiteley has focused on the most basic reality for business there's only one reason to be in business and that's to organize assets and motivate employees for the purpose of serving customer needs. Any manager will find useful guidance in Mr. Whiteley's text. R. L. Crandall, Chairman, American Airlines

Must reading for any entrepreneur or executive who thinks it is important to be customer-driven, but is not sure what it means or how to make it happen. A superb contribution to the practice of management. Loaded with practical, specific, implementable, and affordable leadership tools and techniques to improve profitability and gain a sustainable competitive edge. Timmons, Harvard Business School

Richard C. Whiteley, one of the world's most sought-after speakers on the subject of customer service, is cofounder of The Forum Corporation, America's leading experts on customer-focused quality.

308 pages

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