CREATING BREAKTHROUGH PRODUCTS CAGAN J., VOGEL C. Księgarnia

CREATING BREAKTHROUGH PRODUCTS

INNOVATION FROM PRODUCT PLANNING ; TO PROGRAM APPROVAL

Most products fail. Some succeed. A few redefine their markets-or even create entirely new markets. This book is about what it takes to create those breakthrough products. Drawing upon nearly a decade of advanced research, Jonathan Cagan and Craig M. Vogel identify the key factors associated with successful innovation-and offer a revolutionary approach to building tomorrow's great products.

Gain real insight into emerging trends-in both consumer and industrial markets

Identify Product Opportunity Gaps that can lead to entirely new markets

Navigate the "Fuzzy Front End" of the product development process, when products and markets aren't yet defined

Make appropriate use of both qualitative and quantitative tools

Connect strategic planning and brand management to product development

Build diverse product teams that work together smoothly ?

Creating Breakthrough Products transforms innovation from serendipity to science, giving you tools for creating products that change the rules of the game and achieve significant competitive advantage.

JONATHAN CAGAN is a Professor of Mechanical Engineering at Carnegie Mellon University. His work focuses on the early stages of product development with emphasis on engineering design, interdisciplinan collaborations, formal design synthesis, and computational design tools. Dr. Cagan is a Fellow of the American Society of Mechanical Engineers and a registered Professional Engineer.

CRAIG M. VOGEL is a Professor in the School of Design at Carnegie Mellon University. His areas of expertise include product design, product aesthetics, design history, team management, and design patent litigation. Professor Vogel is a Fellow, and former President, of the Industrial Designers Society of America (IDSA).

Professors Cagan and Vogel have collaborated for close to a decade in teaching, research, and consulting in the area of integrated new product development. For more information see www.creatingbreakthroughproducts.com.

300 pages

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.