Negotiating Partnerships
Increase profits and reduce risks
Iwar Unt, Keld Jensen
Are you identifying the right
deals and making them profitable? Or are you haggling over who gets the biggest piece of
the pie, rather than working out how to make the pie bigger?
This book will help you
identify, develop and safeguard added value, which means that both businesses in the
partnership can develop and grow with reduced risk.
Not just any partner and not
just any deal will do. An international study based on over 20,000 negotiations revealed
that a huge amount of time is wasted on producing deals that are often of only marginal
merit. This book will help you identify the deals which are worth doing and set you on the
right track to make them profitable.
Negotiating Partnerships will
take you through dozens of areas where additional value can be found, to make win-win
partnership deals that really work for you. As a good negotiators you will learn how to
identify these opportunities and conclude better deals at the same time as making the
other party feel good.
This book sets out key steps
to co-operative negotiation so that you have the know-how to achieve profitable
partnerships.
227 pages