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COMMUNICATION


CARTWRIGHT R.

wydawnictwo: CAPSTON EXPRESS , rok wydania 2001, wydanie I

cena netto: 70.00 Twoja cena  66,50 zł + 5% vat - dodaj do koszyka

Communication

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Table of contents

Introduction to Communication
At a higher level, social animal communication is vital to human survival as a species. Good communication skills are a key component in leadership. Communication also involves transmission and feedback. Communication occurs using verbal and non-verbal means.

What is Communication?
Communication is a key leadership skill. Communication is a two-way process of disseminating vision, ideas, and instructions one way and feedback and evaluation the other. Listening is an important communication skill. Leaders communicate both internally within the organization and externally to the wider society. Spin has become very popular in political circles, but may not fool the audience. Leaders can use the techniques of story-writing and storytelling to improve their communication skills.

The Evolution of Communication
Humans are social animals with similar physiology and basic behavior patterns to other primates. To humans, as primates, communication skills are important for co-operation and group bonding. Non-verbal communication is often more important than verbal communication. It is harder to alter body language responses than verbal responses. The evolution of communication has been in the areas of speed, distance, and accessibility.

The E-Dimension of Communication
The Internet allows for real‐time conversations irrespective of distance. Face-to-face meetings may still be important, especially until people get to know each other. Even with videoconferencing, body language clues may be indistinct. Protocols are needed to avoid curtness. Do not use the Internet if the person is near to you.

The Global Dimension of Communication
Global communication is technically much easier than in previous times, but cultural sensitivity needs to be observed. The global leader needs to ensure that they are aware of how things are done in other places and of what will, and will not, cause misunderstanding and embarrassment. Knowledge of the language and stories of an area and culture will greatly aid understanding and provide a reference point for both parties. Global communication requires a blend of technical, linguistic, and cultural skills.

The State of the Art in Communication
Communication is the passing on of information, ideas, feelings, etc. to another party. It may be in the form of words, pictures, music, or gestures. Coding and decoding convert thoughts into a "language" that can be transmitted. Noise can affect the coding/decoding and the transmission processes. Good introductions and summaries can help minimize the effects of noise. Feedback should always be sought and ample opportunities for clarification be provided to ensure the effectiveness of communication. Language registers are something we all have a number of and the proper register should be used for the occasion. Language differences and jargon can impede communication and may serve to alienate recipients. Body language provides the most instinctive communication and tends to show true feelings. Those who are in the acting profession have learnt to disguise their own and act out a character's body language ? something leaders have to do too. Body language can be both intrinsic and extrinsic, the latter being more easy to control than the former. Organizations also send out covert communication messages through their organizational body language. Surprises to one's subordinates are best avoided when communicating keep them briefed. Audiences differ and so require different means of communication. Records of communications should always be kept. It is the message that is important, not the technology used to get it across. Leaders value the role that networking plays in communication.

In Practice: Communication Success Stories
American Express/Ken Chenault. The Body Shop/Anita Roddick. The Housing Development Finance Corporation (India).

Key Communication Concepts and Thinkers
Glossary and key concepts in communication. Key thinkers on business communication.

Communication Resources
General books book about communication. Subject-specific books. Magazines and journals useful when considering communication. Useful Websites.

Ten Steps to Making Communication Work
The ten steps for effective communications are as follows. Know the audience. Choose the right code. Eliminate or make allowance for noise. Tell a story. Don't let technology obscure the message. Keep records. Don't surprise people if you don't have to. Remember the body language. Learn to act. Seek feedback. And finally: build up a network of contacts.

114 pages

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