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END OF THE ROAD. BMW AND ROVER - A BRAND TOO FAR.BRADY C., LORENZ A.wydawnictwo: PRENTICE HALL , rok wydania 2002, wydaniecena netto: If, like us, you like a darn good read about business events, with real managers struggling with real issues, this is the book to curl up with (at times your guts will curl too)." Management Today "Thorough and well-grounded." The Economist "It comprehensively demolishes the business logic behind BMW's flawed acquisition of Rover." Financial Times BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. End of the Road is the full story of the eight-year saga of BMW's ownership of Rover - from acquisition to sale and subsequent aftermath. Witness the clash of cultures, battle of executive egos, disastrous decisions and boardroom bloodshed. Based on unparalleled and officially sanctioned access to all the major players, Brady and Lorenz reveal the full story. Find out how BMW and MG Rover have fared since the sale, and share the authors' predictions for the future of both companies. The BMW purchase of Rover was seen as the end of a great British industry. It was also the start of a great British drama... 232 pages
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