The world of mass marketing
is dead. Consumers in once captive markets are now free to roam the world looking for a
better deal. For them broadcast doesn't work - you have to send them a message
tailored to their needs; better yet, ask them a question.
Is your marketing strategy
keeping up with these recent social and technological changes? Consumers have changed the
way they think forever. Are you ready for your customers having a greater sense of
empowerment and higher expectations?
This book will help you
wrestle with the ever-growing demands of the technology-empowered customer. It will give
you a solution to work towards, explain what has happened (in terms of strategy, the
internet and marketing), where you stand and how you can gain a competitive advantage.
"We recommend The
Future of Marketing to you as a virtual roadmap for the future of business."
Don Peppers & Martha
Rogers, Ph.D., authors of The One to One Manager
236 pages