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BUSINESS AGILITYEVANS N.wydawnictwo: FT/PH , rok wydania 2002, wydanie Icena netto: Business Agility Strategies for Gaining Competitive Advantage through Mobile Business Solutions, Achieving Enterprise Value through the Strategic Use of Mobile and Wireless Technologies M-Business is your chance to achieve unprecedented agility throughout your organization and to deliver extraordinary value to customers, wherever and when-ever they want it. In Business Agility, Nicholas D. Evans shows you exactly how to transform the promise of M-Business into profitable reality. Drawing on lessons learned by leading M-Business implementers in many industries, Evans walks through every stage of the successful M-Business initiative: design, process models, architecture, and, above all, execution. Along the way, he helps you identify your best M-Business opportunities for employees, partners, and customers; clear away key process and technology obstacles; and avoid the pitfalls of M-Business technology selection. Whether you're an executive, entrepreneur, strategic planner, technical decision-maker, architect, developer, or consultant, Business Agility delivers your action plan for M-Business success.
A complete strategic roadmap for profiting from M-Business technologies Transform your goals into a working framework that's flexible enough to change Evaluating business intelligence, sales and field force automation, CRM, supply chain tools, and other key M-Business solutions From eBay to Office Depot, hospitality to hardware: how leading companies are profiting right now Previewing tomorrow's devices, networks, standards, and applications-and preparing for them Advance raves for Business Agility..."The promise is that new wireless technologies can have a profound and dramatic effect on business-from general productivity increases to improved customer satisfaction. By providing both a comprehensive overview as well as citing and detailing specific implemented examples, this book will assist us all in closing the gap between that promise and current reality." Paul Reddick Vice President of Business Development Sprint PCS "Business Agility is insightful in illustrating why wireless technologies and mobile communications will be major catalysts in driving the next generation of business transformation."David DickinsonVice President E-Business Nokia "Business agility has never been more paramount in succeeding in today's dramatically dynamic business environment. Wireless systems are becoming a very real way to tackle the task of getting the information you need, in the form you need it, where you need it, and when you need it to actually use it and drive results. Presenting companies that consistently push the envelope of technology in the hospitality industry, this book goes in depth with case studies on specific wireless business management systems. It illustrates new, exciting ways to grow a business, enhance customer relationships and think beyond the norm for possibilities and opportunities in the wireless world." Curtis NelsonPresident and CEO Carlson Hospitality Worldwide "A great handbook for CEOs and business executives who are looking to enhance enterprise value through mobile business technologies." John GoffPresident and CEO Crescent Real Estate Equities Company "Nick Evans gives businesses looking to exploit the huge potential of mobile and wireless systems a great primer on the key issues they'll need to consider in developing their business strategy. This book is a great first step in 'mobilizing' your business." Galen Gruman Editor M-Business magazine "The timing couldn't be better for this book. The treatise of business cases contained in the book offer invaluable lessons for entrepreneurs and software companies plan-ning their mobile business strategy around the enterprise. The competencies detailed offer a key source of competitive advantage." Robert J. Miles, Ph.D.General Partner Vortex Partners "Few experts are as equipped as Nick Evans to distill the business value behind wireless technology. Besides being a slick and sexy technology, wireless has to make sense for your business. Evans uses real-life examples to show how businesses of all kinds can make the leap-and bring about bottom-line results." David Joachim Senior Managing Editor Internet Week "This book is what any leader of a company needs to be successful in M-Business. The great thing about Business Agility is that Nick Evans writes not only as an industry expert but also as an experienced practitioner. It is very rare to find a body of work that combines theory and insight with practical advice and real-world examples of success to create a tool that can actually be used. I will definitely use it as my road map and guide as we go forward." Joe Lacik Vice President, Information Systems Aviall Author Bio Nicholas D. Evans is a Director within the Emerging Technology Practice of one of the world's leading professional services organizations. He focuses on the delivery of Wireless Internet consulting engagements such as wireless strategy, architecture, and implementation. Mr. Evans is an industry-recognized E-Business consultant, speaker, and author. He has a regular M-Business column published in Internet Week reaching over 275,000 readers and has written for numerous other computer industry magazines. He is the author of several books on web technology, including titles from Microsoft Press and Powersoft Press. He is frequently quoted in the industry press and has been featured in thought leadership sections alongside Peppers & Rogers and the Patricia Seybold Group. Mr. Evans was formerly the National Technical Director for E-Business at PricewaterhouseCoopers within their Global Software Solutions Center. In this role, he was responsible for selling and delivering engagements to major PwC clients nationally. Mr. Evans co-founded the National Internet Practice for Coopers & Lybrand in 1997. Mr. Evans' clients have included 3M, AT&T, Abbott Labs, American Airlines, American Family Insurance, Best Buy, BP Amoco, Compaq, Conoco, First USA, Intel, Kodak, Major League Baseball, Schering Plough, SunTrust Bank, Texaco, Van Waters and Rogers, and many others. Mr. Evans holds a B.Sc. (Hons) and M.Sc. from Southampton University in England. He is a frequent advisor to the venture capital community and serves on several advisory boards. Table of Contents CONTENTS Formula for Business Agility.
Principles of Business Agility. Principle 1: The Digital Economy Demands Business Agility.
Principle 2: Business Agility Involves Shaping Technology Around Ourselves. Principle 3:
Business Agility is Achieved Via M-Business. Principle 4: Every Business Will Become an
M-Business. Principle 5: M-Business Will Drive Both Business and Technical Transformation.
Principle 6: Industry Convergence Creates New Threats and Opportunities. Action Items for
Business Agility. Step 1: Make M-Business Part of Your Business Strategy. Step 2: Make the
IT Department a Strategic Partner. Step 3: Pursue a Holistic M-Business Strategy. Step 4:
Exploit and Defend Your Position in the New M-Business Value Chain. Step 5: Design
Business Processes to Take Advantage of M-Business. Step 6: Design Technical Architectures
to Take Advantage of M-Business. Step 7: Design for Rapid Change in Process and
Technology. Step 8: Focus on User Acceptance and Training. Step 9: Measure the Results of
M-Business Initiatives. Global Trends. Searching for the Killer Application. Evolution to 3G Networks. Applications by Region. Drivers and Barriers to Adoption. Barriers to Adoption. Regulatory Environment. Telecom Environment. Wireless Data Services. M-Commerce Services. Wireless Application Service Provider Platforms. IT Environment. Wireless Internet Value Chain. Value Chain for Enterprise Wireless Data. Value Chain for Consumer Wireless Data. Key Applications. Wireless Enablement of Employees. Wireless Enablement of Customers. Wireless Enablement of Partners and Suppliers.
M-Business Flexibility. The Dynamic Value Proposition. M-Business for Employees. Tradeoff Between Enterprise Standards and User Roles. Focus on User Adoption and Long-Term Management. M-Business for Customers. A New Time-Slice for Customer Loyalty. Context- and Location-Specific Loyalty. Preference-Driven Commerce. Wireless Advertising. M-Business for Partners. Alliance Value Chain. Alliance Life Cycle.
Process Models for M-Business
Agility. M-Business Opens New Process Possibilities. Using M-Business to Improve Existing
Processes. Applications for M-Business Agility. Executive Dashboard and Business
Intelligence. Sales Force Automation. Field Force Automation. Customer Relationship
Management. M-Business CRM for Customers. Increasing Complexity of Customer Interactions.
Providing Intelligent Customer Service. M-Business CRM for Employees. Supply Chain
Management. "Wireless" Versus "Mobile" Applications in the Supply Chain. Communications and Content.
High Tech. Consumer and Industrial Products. Public Services. Health Care. Financial
Services. Business and Technology Assessment. As-Is Environment. To-Be Environment. Identification of Target Opportunities. Prioritization of Initiatives. Business Case Development. Project Plan Development. Return on Investment. Calculating the Return on Investment. Additional Costs. Additional Cost Savings. Qualitative Benefits. Net Present Value. Determining the Discount Rate.
The Case for Technical Agility. Business Process Discovery. M-Business Technical Architecture. Reference Architecture. Architectural Principles. Enterprise Architecture. Sales Force Automation Example. Carrier and Wireless Application. Service Provider Architecture. Wireless Application Service Provider Architecture. Carrier Architecture.
M-Business Technologies. Convergence of Wireless Middleware, Application Servers, and Enterprise. Application Integration. Software Vendors Are Approaching M-Business from Many Different Angles. Wireless Middleware Platforms. Considerations When Choosing Wireless Middleware Platforms. M-Commerce Applications. M-Commerce Transaction Example. Considerations When Choosing M-Commerce Platforms. M-Business Implementation. Implementation Strategies.
General Themes Toward Business Agility. Networks. Devices. Wearable Devices. Smart Phones. Standards. Applications. 280 pages
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