The tenth edition of this
market-leading text continues its tradition of providing a solid foundation of economic
understanding for use in managerial decision making. It offers a practical treatment of
economic theory and analysis in an intutive, calculus-based format. Its focus is on
presenting those aspects of economic theory and analysis that are most relevant to
students of business administration, and a wide variety of examples and simple numerical
problems are used to illustrate the application of managerial economics to a vast
assortment of practical situations. The nature of the decision process and the role that
economic analysis plays in that process are emphasized throughout. This major revision is
designed to maximize accessibility for a student audience with little or no background in
economics, and no previous training in calculus.
Mark Hirschey, Ph.D.
(University of Wisconsin-Madison), is Professor and Stockton Research Fellow in the School
of Business at the University of Kansas, where he teaches undergraduate and graduate
courses in managerial economics and finance. Professor Hirschey is president of the
Association of Financial Economists and member of several professional organizations. He
has published articles in the American Economic Review, Journal of Accounting
Research, Journal of Business, Journal of Business and Economic Statistics,
Journal of Finance, Journal of Financial Economics, Journal of Industrial Economics,
Review of Economics and Statistics, and other leading academic journals. He is editor
of Advances in Financial Economics, and past editor of Managerial and
Decision Economics.
Table of Contents:
PART I: OVERVIEW OF
MANAGERIAL ECONOMICS.
1. Nature and Scope of
Managerial Economics.
2. Economic Optimization.
3. Demand and Supply.
PART II: DEMAND ANALYSIS.
4. Demand Analysis.
5. Demand Estimation.
6. Forecasting.
PART III: PRODUCTIONS AND
COST ANALYSIS.
7. Production Analysis and
Compensation Policy.
8. Cost Analysis and Estimation.
9. Linear Programming.
PART IV: MARKET STRUCTURE
ANALYSIS AND ESTIMATION.
10. Perfect Competition and
Monopoly.
11. Monopolistic Competition and Oligolopy.
12. Pricing Practices.
PART V: LONG-TERM INVESTMENT
DECISIONS.
13. Regulation of the Market
Economy.
14. Risk Analysis.
15. Capital Budgeting.
PART VI: SUMMARY.
16. Organization Structure
and Corporation Governance.
17. Public Management.
771 pages