Managing for Excellence
The essential guide to successful management
KEY FEATURES
Benefits you, your staff and
your organisation
- Covers
key areas of business management, from drafting budgets to e-commerce strategies
- Combines
easy-to-follow charts and diagrams with expert advice
- Includes
over 1,200 power tips for achieving business excellence
DESCRIPTION
Grouped into a number of
linked sections, the manual begins with the general principles and specific practice of
Achieving Excellence; this leads into the next three parts: Leading Effectively, Managing
People and Coaching Successfully.
Excellence also depends on
mastering technical skills. These are discussed in Managing Projects, Thinking
Strategically, Managing Budgets and Understanding Accounts. Every manager needs these
skills, often on a daily or weekly basis.
Selling Successfully and
Marketing Effectively cover a wide range of skills. Once the fear of selling has been
overcome, the techniques of effective salesmanship can be mastered. However, salespeople
can only operate well within a context of effective marketing - using a host of ways to
give the customers what they want at a profitable prive that they are happy to pay.
Whether the information in
this book is familiar or new, excellence will follow from understanding the facts,
absorbing the precepts and applying them. Effective management is defined as excellence in
every respect and in every action.
864 pages