KEY MANAGEMENT IDEAS CRAINER S. Księgarnia

Key management ideas

thinkers that changed the management world

The wide-ranging nature of modern management means that managers need constantly to bring in concepts from a spectrum of leading edge ideas now at their disposal. However, time and budget can make it impossible to keep up with every management development, fad or initiative.

While Key Management Ideas does not seek to lessen the challenge of management, it may help to make the trends, influences and people behind them, more intelligible.

Ideas count.

The third edition of this book has been substantially updated to include new sections on subjects including Intellectual Capital, Lean Production and the Balanced Scorecard. There are two new chapters on The Challenge of Technology and Careers and Working Life.

For each key idea covered, the book outlines:

the essential content and background to the idea
the potential benefits and pitfalls
the key advocates of the idea and their thoughts
best practice and first steps to implementation

Principal ideas covered include:

the new world of management and organization
the challenge of technology
creating and implementing strategy
new ways of managing people and leadership
careers and working life
the quality revolution
learning and development
global management
reinventing marketing

To be the best, managers must learn from the best.

304 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.