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CUSTOMER CHEMISTRY
NAYLOR M., GRECO S. wydawnictwo: MCGRAW-HILL , rok wydania 2002, wydanie I cena netto: 150.00 Twoja cena 142,50 zł + 5% vat - dodaj do koszyka Customer Chemistry
How to Keep Customers You
Want - and Say Goodbye to the Ones You Dont
By NAYLOR
INTRODUCTION
Techniques to reap more business from fewer customers
Mary Naylor transformed Capitol Concierge from a small, struggling start-up into a hugely
successful corporate concierge service. Customer Chemistry chronicles how she did
itand how readers can use Naylor's innovative customer relationship management and
marketing approaches in their own firms. Customer Chemistry presents a systematic
blueprint for identifying top-line, value-added customers and then focusing marketing
efforts on themincreasing incremental profits while decreasing the time and money
wasted on marginal customers. zeal-life examples, quizzes, and worksheets detail Naylor's
revolutionary Customer Chemistry process, including:
- 8 rules for building solid,
long-lasting customer chemistry
- 10 technology breakthroughs
proven to enhance customer retention
- Techniques to master the art
of "just-in-time marketing"
229 pages
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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