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CUSTOMER RELATIONSHIP MANAGEMENT
ANDERSON K., KERR C. wydawnictwo: MCGRAW-HILL , rok wydania 2002, wydanie I cena netto: 100.00 Twoja cena 95,00 zł + 5% vat - dodaj do koszyka Customer Relationship
Management
By KRISTIN L. ANDERSON
INTRODUCTION
This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate
hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books
Series is filled with ideas and strategies to help managers become more capable,
efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship
management (CRM) has become one of today's hottest topics. Customer Relationship
Management supplies easy-to-apply solutions to common CRM problems, including how to
maximize impact from CRM technology, which data warehousing techniques are most effective,
and how to create and manage both short- and long-term relationships.
164 pages
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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