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GUERRILLA P.R. WIRED
LEVINE M. wydawnictwo: MCGRAW-HILL , rok wydania 2002, wydanie I cena netto: 125.00 Twoja cena 118,75 zł + 5% vat - dodaj do koszyka Guerilla PR Wired - Waging a
Successful Publicity Campaign Online, Offline and Everywhere In Between.
By LEVINE
INTRODUCTION
The long-awaited sequel to the bestselling Guerrilla PR
Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one
of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low-
or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies
for today's globally wired environment. It revisits many of Levine's most successful
devices, while introducing new tactics for conveying a message on-linetactics that
have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch
Project.
More than just a sequel, this book creates a new prototype for small business owners,
individuals, and virtually anyone who needs publicity to nurture and grow a
businessand doesn't want to spend thousands of dollars to get it. It details:
- How to break through the
firewalls of print and broadcast media outlets
- Pitfalls and mishaps that lie
in wait for the Web PR novice
- Stories of PR success from
leading website developers, Web masters, editors, and producers
280 pages
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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