The Inter@ctive Manager:
Methods and Technologies for Building Relationships, Improving Communication, and Creating
a Knowledge-Sharing Culture
By BOONE
INTRODUCTION
Based on numerous interviews with top CEOs and other professionals, Managing Interactively
helps readers become well-versed communicators in today?s global, technologically focused
organizations.
Best-selling author Mary Boone examines the techniques and issues that surround clear and
effective communication skills in the rapidly changing digital environment and presents
provocative new ideas that will help readers address today?s communication challenges.
Distilling the experience of top executives into easily applied techniques, each chapter
features actual stories from expert communicators who have learned how to successfully
adapt their communication strategies to today?s technologies.
Managing Interactively is a must-have for anyone facing the communication challenges of
today?s volatile business world.
CONTENTS
Part I: Connect: Methods and Technologies for Breaking Down the Barriers Between People in
Organizations.
CHAPTER 1: Interactive Management: Why We Need to Connect, Inform, and Engage People.
CHAPTER 2: Make People (and Their Knowledge) Accessible.
CHAPTER 3: Share Power.
CHAPTER 4: Design Physical and On-Line Working Environments to Encourage Collaboration.
CHAPTER 5: Create Rituals and Shared Experiences.
CHAPTER 6: Get Over Yourself.
Part II: Inform: Methods and Technologies to Enhance Knowledge Sharing.
CHAPTER 7: Make Information Available, Useful, and Enticing.
CHAPTER 8: Use Stories to Capture and Share Knowledge.
CHAPTER 9: Resolve Hidden Conflicts Between Your Actions and Words.
Part III: Engage: Methods and Technologies to Inspire People to Create, Own, and Act on
Ideas.
CHAPTER 10: Listen to Your Whole Organization Using Mega-Conversations, Workouts, and
Other Creative Techniques.
CHAPTER 11: Engage People Who Don't Report to You Crossing Organizational Boundaries in
Strategic
Partnerships, B-Webs, and Alliances.
Part IV: Practical Strategies for Smart Communication.
CHAPTER 12: Interactive Leadership: Insights from Four Top Executives.
CHAPTER 13: What Should You Do Tomorrow?
Appendix 1: Additional Large Group Approaches.
Appendix 2: Interactive Technologies: Available Tools and How to Use Them Wisely.
322 pages
