BE YOUR OWN STRATEGY CONSULTANT GRUNDY T., BROWN L. Księgarnia

Be Your Own Strategy Consultant: Demystifying Strategic Thinking

Tony Grundy Director of Cambridge Corporate Development and Senior Lecturer in Strategy at Cranfield University
Laura Brown Co-Director of Cambridge Corporate Development

Description:

What is strategic thinking? What is its real value? What happens if we don't do it? How can it advance your career? The answers to these questions can be found in this accessible book which guides readers through the complex maze of strategic thinking. This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. Written by two experienced strategy consultants, this easily digestible guide uses examples from contemporary business to define strategy and show how to make it count. This is essential reading for any manager who needs to get to grips with strategy and strategic thinking, and will also be especially useful reading for MBA students and those undertaking MBA projects.

Benefits:

Comprehensive guide to analysis and option generation, including the applications and drawbacks of each strategic technique
Step-by-step explanation of the implementation process
Questions and exercises showing how to use strategic tools and test learning
Views on the value of strategic thinking taken from interviews with senior managers and directors
Case studies on managing strategic change at major companies (including Dyson, BMW, Rover and Marks and Spencer)
Guide to applying strategic ideas when managing projects

446 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.