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INDUSTRIAL ORGANIZATION. STRATEGIC APPROACH.CHURCH J., WARE R.wydawnictwo: MCGRAW-HILL , rok wydania 2000, wydanie Icena netto: Industrial Organization. A Strategic Approach Through an effective blend of analysis and examples this text integrates the game theory revolution with the traditional understanding of imperfectly competitive markets. The book's focus is on strategic competition and how firms can shelter their market power and economic profits from competitors. This focus establishes the intellectual foundation for determining business practices that warrant antitrust examination and prohibition and underlines recent activist antitrust policy. The author's stress an integrated understanding of industrial organization and the development of students' analytical abilities. Features: - Unique Approach: An emphasis on strategic behavior as an organizing principle for understanding non-price competition. There are separate, chapter-length, treatments of strategic behavior, entry deterrence, two-stage games, advertising, product differentiation, and R&D. - Current Coverage: Comprehensive coverage and extended treatments of such recent developments as incomplete contracts, property rights, and the boundaries of the firm; durable goods monopoly; nonlinear pricing; address models of product differentiation; supergames, tacit collusion, and facilitating practices; the new empirical industrial organization; the efficient component pricing rule and access pricing; regulatory and industry restructuring in network industries; and regulation under asymmetric information. - Anti-Trust Emphasis: An unmistakable and unique emphasis on antitrust, from using antitrust cases to illustrate theory to separate, up-to-date chapter-length treatments of market definition, raising rivals' costs, predatory pricing, horizontal mergers, and vertical restraints. - Illustrative Models and Graphs: An accessible development and presentation of theory through the use of simple explicit functional forms, numeric examples, and/or graphical interpretations. The text works through the details of simplified models, the logic of the arguments, and the conclusions. The approach is rigorous without using mathematics beyond that of high school algebra. A prior course in intermediate microeconomics is an advantage but not a requirement. - Numerous Case Studies and Examples: The applicability and power of theory in understanding firm behavior and market outcomes is established with extensive case studies and examples, all integrated into the discussion in a way that enables students to make the leap from theory to practice. - Pedagogy: Careful attention to pedagogy and extensive efforts to make the study of industrial organization interesting and rewarding. Extensive pedagogy includes chapter-opening vignettes; key terms; 2-color diagrams; integrated cases, examples, and numeric exercises; suggestions for further reading that provide detailed guides to the literature and frontier developments; and extensive end-of-chapter materials - summaries, problems, and discussion questions. - On-Line Instructor's Manual, full of teaching tips, solutions, web links, and more. Table of Contents
926 pages
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