STRATEGIC MANAGEMENT. CREATING COMPETETIVE ADVANTAGES. LUMPKIN D. Księgarnia

STRATEGIC MANAGEMENT: Creating Competitive Advantage

Strategic Management: Creating Competitive Advantages, 1st Edition, by Dess and Lumpkin, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, Strategic Management provides flexibility and convenience not available in any other book on the market. It is a text-only book with an extensive variety of cases from the Primis/Pinnacle database that is designed to tie concepts directly to cases. Instructors are provided with a wide variety of options from default options consisting of pre-selected case packets to a wide variety of cases available from the database.

Features

- Unique flexibility and convenience not found anywhere else in the strategic management market for selecting cases to match course concepts. Recommended cases, selected by Marilyn Taylor (University of Missouri at Kansas City) to match the chapters and concepts in the text, are readily available from Primis/Pinnacle. Options include ordering pre-selected case packets, customizing case packets from Taylor's recommended list, or selecting from the entire Primis/Pinnacle collection, making the Dess/Lumpkin project a most appealing option whether they want a concepts-only, text and cases, or anything in between.

- The traditional organizing framework includes crisply-written chapters that address contemporary topics. Strategic Management is divided into chapters in the traditional sequence: analysis, formulation, and implementation. In addition, there are three additional chapters on analyzing intellectual capital/knowledge management; e-commerce and Internet strategies; and corporate entrepreneurship and new venture management. Instructors who favor a traditional approach and those who demand comprehensive coverage of contemporary topical areas respond well to the Dess/Lumpkin text.

- Current important research is emphasized in every chapter. The resource-based view of the firm is given significant coverage in chapters 3 and 5.

- Chapter-opening vignettes provide insightful, real-world examples of what can go wrong and spur student curiosity and interest in learning and applying the course concepts. Most texts err on the side of admiring good business practices in their chapter openers when students need to be able to diagnose problems and look for solutions in the real business world.

- Students who take a strategic management course need a thorough grounding in ethics, globalization and technology. In response to this, Dess and Lumpkin thoroughly weave these themes into every chapter of the text, as part of the text flow and within the "Strategy Spotlight" boxes that appear in every chapter.

- The text features an extensive use of sidebars (approximately six per chapter). These sidebars, known as "Strategy Spotlights," provide relevant, interesting illustrations of real managerial practices and reinforce student interest and learning. Many of them underscore the key text themes of ethics, globalization, and technology.

- Many key text concepts are applied to start-up firms and smaller businesses, which is particularly important and relevant given the fact that many students will begin their professional careers in just these kinds of smaller firms.

- McGraw-Hill's Knowledge Gateway - The Complete Resource for Teaching Online Courses. McGraw-Hill/Irwin, in partnership with Eduprise, is proud to bring this unique service to instructors. This comprehensive Website contains a wealth of information for any professor interested in teaching online. Level one is available to any instructor browsing our Website. Level two is reserved for McGraw-Hill customers and contains access to free technical and instructional design assistance.

- Authors Dess and Lumpkin wrote their own Instructor's Manual which features the best chapter teaching notes available today! While many books outline or summarize the text materials, Dess/Lumpkin focus on "value added" materials. Each chapter includes many suggested questions to spur in-class discussion. In addition, there are many examples and "war stories" to provide illustrations of key concepts. In addition to detailed lecture notes, the following are the components available in the manual: a variety of options for selecting cases; Test Bank; Video Guide; and Transparency Masters.

Supplements: Videos, Power Point Presentation Software, OLC to accompany Strategic Management, Instructor's Manual, Test Bank andTransparency Masters, Brownstone Computerized Testing.

Table of Contents

PART 1: Strategic Analysis

Chapter 1 - Strategic Management: Creating Competitive Advantages
Chapter 2 - Analyzing the External Environment of the Firm
Chapter 3 - Assessing the Internal Environment of the Firm
Chapter 4 - Recognizing a Firm's Intellectual Assets: Moving Beyond a Firm's Tangible Resources

Part II: Strategy Formulation

Chapter 5 - Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6 - Corporate-Level Strategy: Creating Value Through Diversification
Chapter 7 - International Strategy: Creating Value in Global Markets
Chapter 8 - The Internet and E-Commerce: Creating Value through E-Business Strategies

Part III: Strategy Implementation

Chapter 9 - Implementing Strategy: Achieving Effective Strategic Control
Chapter 10 - Implementing Strategy: Creating Effective Organizational Designs
Chapter 11 - Effective Strategic Leadership: Creating a Learning Organization and an Ethical Culture
Chapter 12 - Effective Strategic Leadership: Fostering Corporate Entrepreneurship and New Venture Creation

Part IV: Case Analysis

Chapter 13 - Analyzing Strategic Management Cases

455 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.