Total Global Strategy II, 2/e
George S. Yip, London
Business School
Summary
For graduate courses in
International Business, Competitive Strategy, International Marketing, and Strategic
Management.
Written by the subject's
leading academic authority, this highly readable text (a student favorite) addresses the
most challenging task faced by multinational companies how to deal with globalization and
the resulting need for globally integrated strategies.
Features
- This
book has a custom coursepack Visit www.prenhall.com/custombusiness
- NEW
Chapter.
Explores regional strategy
for companies.
- NEW
More emphasis on implementation.
Provided in greatly expanded
chapter on organization and management.
- NEW
Emphasis on the impact of the Internet
Stands as the only text that
addresses the Internet and globalization together.
- NEW
Emphasis on service businesses
Provides framework for
analyzing globalization of service businesses and many examples.
- NEWUpdated
material throughout.
Provides students with the
latest corporate experience and academic research on globalization and global strategy.
- A
focus on globalization and global strategy throughout-Not often found in other texts.
Serves
students with a specific treatment of global strategy and not just international business.
- "How
to" framework and definitions.
Provides practical
applications that can easily be assigned as class projects.
- Numerous
real-life examples.
Shows students the in-depth,
corporate world.
Table of Contents
1. Understanding Global
Strategy.
2. Diagnosing Industry Globalization Potential.
3. Building Global Market Participation.
4. Designing Global Products and Services.
5. Locating Global Activities.
6. Creating Global Marketing.
7. Making Global Competitive Moves.
8. Regional Strategy.
9. Building the Global Organization.
10. Measuring Industry Drivers and Strategy Levers.
11. Conducting a Global Strategy Analysis.
Appendix.
Worksheets for Evaluating Core Strategy.
Bibliography.
Index.
294 pages
