Heuristics and Biases
Judgment pervades human
experience. Do I have a strong enough case to go to trial? Will the Fed change interest
rates? Can I trust this person? This book examines how, and how well, people answer such
questions. The study of human judgment was transformed in the 1970s when Kahneman and
Tversky introduced their 'heuristics and biases' approach. Their approach highlighted
the reflexive mental operations that are used to make complex problems manageable, and it
generated a torrent of influential research in psychology - research that reverberated
widely and affected scholarship in economics, law, medicine, management, and political
science. This book compiles the most influential elements of psychological research in the
heuristics and biases tradition. The various contributions critically analyze the initial
work on heuristics and biases, supplement these initial statements with emerging theory
and empirical findings in psychology, and point to the most promising areas of future
research on judgment.
Contents
Part I. Theoretical and
Empirical Extensions;
Part II. New Theoretical
Directions;
Part III. Real World
Applications
876 pages