MICROECONOMICS FOR BUSINESS AND MARKETING EARLY Księgarnia

Microeconomics for Business and Marketing

is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material covered and in the way in which it is presented so clearly.

It will be useful for non-specialist economics students, because it shows them that economics, when done properly, can say some interesting things without making ridiculous assumptions. And specialists will benefit from having such a wide range of material made accessible in a single text. I would recommend it without hesitation. Paul Ormerod, Consultant, Henley Centre for Forecasting

Microeconomics for Business and Marketing's a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today's larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.

Key features of this book include:

Worked essays and case study questions within the chapters, as well as 'post-mortem' reports on examination questions that have been set to classes using this material.

Overview chapters on theories of decision-making and consumer choice and theories of business behaviour.

Extensive coverage of the economics of uncertainty, including scenario planning, bargaining and competitive games.

Emphasis on and analysis of the significance of technological change, and the variety of methods used to organize modern business activities, such as franchising, joint ventures and multinational enterprise.

Peter E. Earl is Professor of Economics at Lincoln University, Canterbury, New Zealand.

432 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.