FRANCHISING AN INTERNATIONAL PERSPECTIVE HOY F. Księgarnia

Franchising: An international perspective

is a unique collection of articles which offers a hand-picked selection of the main, outstanding classic texts in franchising. Researchers, students, professional advisors, and anyone with a serious interest in the development of this extremely topical subject, can now have - at their fingertips - the key articles and papers that have contributed to the philosophy of cAgping business success.

The articles are subdivided into four sections: a concej^al overview; franchising as an organizational form; survival and growth rates in franchising; and the franchUte system ownership-redirection debate. Each section and each article carries a separate introduction, co-authored by two widely-respected names in entrepreneurship and franchising research: Frank Hoy and John Stanworth.

Frank Hoy is Director of the Centers for Entrepreneyyal Development, Advancement, Research and Support, University of Texas at El Paso.John Stanwo^qs Professor of Enterprise Studies, University of Westminster, London.

"It only took 100 years, but finally decades of research have been collected in this book that shares the business phenomenon known as franchising! If you have an interest in franchising or business in general, this book is for you, do not pass it by." Richard B. Rennick, CFE, CEO, American Leak Detection, Inc.

"Franchising is the most dynamic distribution and marketing system available to entrepreneurs worldwide.This book is an excellent resource and should be a required read for any scholar, student, or individual who wants to understand the franchising phenomenon." Dina Dwyer-Owens, President and CEO, The Dwyer Group, Inc.

"Franchising is a business methodology that has attracted more than its fair share of zealots and disciples, critics and cranks, get-rich-quick merchants and the soothsayers of doom.The authors have done us all a great service by assembling between the covers the classic texts that eschew rhetoric for hard-won fact. A must-have book on the subject." John Chaplin, CEO, Pirtek Europe Ltd - formerly Managing Director, Dyno-Rod Pfe, and Chair, British Franchise Association (BFA)

"The contributions to this excellent Reader treat franchising as a distinctive and important form of economic activity and offer an authoritative, wide-ranging academic source on franchising. Highly recommended." Professor Emeritus James Curran, Kingston University, UK

"Hoy and Stanworth have collected under one cover an excellent representation of the most important franchising research conducted over the past thirty years.Their selections include everything from the classics to the most current thinking, and provide a wonderful perspective of the evolution of theory and empirical discovery. It is hard to imagine a franchising library without this volume." Patrick J. Kaufmann, Boston University

"This is a solid source for anyone serious about wanting to better understand the global impact of franchising. I applaud Hoy and Stanworth on the research conducted in order to compile the facts and theories regarding the growing field of franchising. A must read!"

256 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.