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CUSTOMER LOYALTYGRIFFIN J.wydawnictwo: JOSSEY-BASS , rok wydania 2003, wydanie IIcena netto: Customer Loyalty How to Earn It, How to Keep
It, New and Revised Edition You've read about Customer
Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star,
Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management,
Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training,
Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal
of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank
Business, Modern Jeweler, Furniture Today now read the new and revised edition of
the ground-breaking book that created all the buzz. Foreword (General Robert T. Herres, USAF (Ret.), Chairman, USAA). About the Author. Preface. Acknowledgments. 1. Customer Loyalty: The Way to Many Happy Returns. 2. A Closer Look at Loyalty. 3. Growing a Loyal Customer: The Seven Key Stages. 4. Turning Suspects into Qualified Prospects. 5. Turning Qualified Prospects into First-Time Buyers. 6. Turning First-Time Buyers into Repeat Customers. 7. Turning Repeat Customers into Loyal Clients. 8. Turning Loyal Clients into Advocates. 9. Customer Loss: How to Prevent It and What to Do When It Strikes. 10. How to Develop a Loyalty-Driven Culture in Your Company. The Twelve Laws of Loyalty. References. Company Index. Subject Index. 252 pages
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