CONNECTING WITH CUSTOMERS. HOW TO SELL, SERVICE. MANCINI M Księgarnia

CONNECTING WITH CUSTOMERS. HOW TO SELL, SERVICE, AND MARKET THE TRAVEL PRODUCT

Thinking about a career in travel? Already in the business, but hoping to polish your skills? Connecting with Customers: How to Sell, Service, and Market the Travel Product will show you how to achieve success in all three areas.

Through vivid examples, interactive exercises and entertaining prose, Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of today's consumers. You'll not only achieve a deep understanding of what travel shares with other industries, but also how it differs from them in fundamental ways.

Connecting with Customers helps you understand the sales, service, and marketing needs of all sectors of the travel industry. You'll learn how to:

- apply the six essential steps of travel sales;

- practice the seven secrets of great customer counseling;

- deliver highly-effective sales presentations;

- close the sale consistently and well;

- implement 15 standards of service excellence;

- apply the six major steps of the marketing cycle and create a marketing plan;

- understand how e-commerce has affected travel marketing and sales;

- serve the needs of niche markets, corporate travelers, groups, and more.

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants and his client list includes some of the most prestigious companies in the business. Marc has designed or given seminars for virtually every travel association and for numerous tourist offices. Over 80,000 travel professionals have benefited from these programs. He has authored or produced 12 books, 24 videos, three CD-ROMs, two Web sites, and over two hundred articles. His works have been syndicated by both the Los Angeles Times and Prodigy.

Currently a Professor of Travel at West Los Angeles College, Marc has appeared on CNN, ABC's Good Morning America, and Showtime. He was named "Educator of the Year" by the International Society of Travel and Tourism Educators.

214 pages

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