EXPLORING TECHNIQUES OF ANALYSIS AND EVALUATION IN STRATEGIC MANAGEMEN AMBROSINI V. Księgarnia

Exploring Techniques of Analysis and Evaluation in Strategic Management is the first book to be published in the Johnson/Scholes Exploring Corporate Strategy series. The series aims to expand the coverage of issues from Exploring Corporate Strategy by providing further depth and/or focusing on specific issues or sectors. Like the main book this will be done in a practical and applied way while drawing on best practice from researchers, writers and practitioners.

This book has been devleoped with the assistance of the Strategic Planning Society. It contains 17 chapters, of which 6 are written by the Strategic Planning Society's Workshop Leaders. These chapters are practical rather than conceptual, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into four main categories which help the reader to:

Analyse organisational resources and capabilities

Analyse the business environment

Analyse organisational culture and stakeholders

Evaluate and choose strategic options

Exploring Techniques of Analysis and Evaluation in Strategic Management is fully cross-referenced to Exploring Corporate Strategy, which makes it an ideal complement to this book. It can be used by students and practising managers who would like to gain a further insight into the tools and techniques of strategy.

About the authors:

Veronique Ambrosini is a Research Fellow in Strategic Management at Cranfield School of Management. Gerry Johnson is Professor of Strategic Management at Cranfield School of Management and Kevan Scholes is principal partner in Scholes Associates, Visiting Professor of Strategic Management and former Director of Sheffield Business School.

28 pp

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.