For MBA,
executive, and junior/senior-level courses in Management Communication or Business
Communication. It could also be a supplementary text in Introduction to Business and other
courses requiring students to give presentations.
Written
by an experienced professor, leader, and consultant in the field of management
communication, this succinct and down-to-earth guide summarizes and reviews communication,
writing and speaking strategies-arming students with the know-how, techniques, and
skills to deal successfully with the managerial communication issues they will face as
future business professionals.
NEW-Expanded
coverage of the use of technology-E-mail, teleconferencing, and electronic meeting
systems, and much more.
NEW-Gender-based
differences in communications.
NEW-Reworked
section on how to organize one's thoughts.
NEW-Sections
on structural signposts in writing and speaking.
NEW-Section
on the difference between speaking for a presentation versus a meeting.
NEW-Computer
software for creating documents and visual aids.
Under
200 pages from cover to cover-Summarizes key ideas, results, and models pulled from
thousands of pages of text and research.
Clear,
practical writing style with a direct, matter-of-fact, nontheoretical tone.
Comprehensive
coverage of business writing and speaking.
Communicator
Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy.
Strategy Checklist. Guide to the Guide.
2.
Writing: Composing Efficiently
Composing
Under Normal Circumstances. Composing Under Special Circumstances.
3.
Writing: Macro Issues.
Document
Design for "High Skim Value". Structural Signposts for Linkage. Effective Paragraphs
or Sections.
4.
Writing: Micro Issues.
Editing
for Brevity. Choosing a Style. Writing Checklists.
5.
Speaking: Verbal Structure.
Tell/Sell
Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.
6.
Speaking: Visual Aids.
Designing
the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid
Equipment. Using Visual Aids Effectively.
7.
Speaking: Nonverbal Skills.
Tell/Sell
Nonverbal Delivery Skills. Consult/Join Nonverbal Skills. Speaking Checklists.
Appendices.
Formats
for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.