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International Business
Theories, Policies and
Practices
This is the first European
text on international business that covers the whole subject in considerable depth.
International trade, firms, operations and environment are rigorously examined and there
is a whole section devoted to the cultural aspects of international business. Pedagogical
features, an abundance of case material and presentation in two-colour make this text both
rigorous and accessible for the student.
The only rigorous, European textbook on the subject.
Contributions from internationally known and respected academics.
Comprehensive and balanced coverage - all aspects of the subject are given the same depth
of treatment.
A good variety of international cases and FT articles are used throughout the text.
PART I: INTERNATIONAL
BUSINESS AND TRADE
1. International Trade Theories and Practices
2. International Capital Markets
PART II: INTERNATIONAL TRADE INSTITUTIONS
3. Global and Regional Institutions: The International Governance of
International Business
4. Labour Standards, Corporate Codes of Conduct
and Labour Regulation in International Trade
PART III: INTERNATIONALISATION OF FIRMS
5. Internationalisation of the Firm
6. Modes of Internationalisation
7. The Internationalisation Process and Types of Firms
8. Internationalisation of Small- and Medium-Sized Enterprises (SMEs)
PART IV: THE EXTERNAL CHALLENGES OF INTERNATIONAL FIRMS
9. Financial Risk
10. Political Risk in International Business
11. Government Intervention in International Trade
12. National Institutions and Resources
13. National Cultural Characteristics
PART V: THE INTERNAL CHALLENGES OF INTERNATIONAL FIRMS
14. Strategic Management in Emerging Markets
15. Integrating Strategic Planning With Technology
Management In the Global Firm
16. International Marketing Planning
17. International Logistics
18. Structuring International Organisations
19. Understanding and Managing a Multicultural Workforce
PART VI: NATIONAL MODELS OF MANAGEMENT STYLES AND THEIR TRANSFERABILITY
20. Major Management Styles and Practices in a Selected Group of Countries
SECTION ONE EUROPE:
Management in Western Europe with special
emphasis on UK, Germany, France
Changing management style in central and
eastern Europe: the case of Hungary
SECTION TWO: UNITED STATES OF AMERICA
What you see is what you get: Thoughts on American management
SECTION THREE: ASIA
Management in Japan
Management in the Arab Middle East
Indian management style and HRM
Chinese style of business: JI and others
Chapter 21. Transferring Management Policies and Practices Across Borders
Epilogue: Microsoft, IBM and Intel- Juggernauts of the high-tech world
Index to the book
588 pages
