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MANAGERIAL COMMUNICATION BRIDGING THEORY AND PRACTICE


BECK C.

wydawnictwo: PRENTICE HALL , rok wydania 1999, wydanie I

cena netto: 233.00 Twoja cena  221,35 zł + 5% vat - dodaj do koszyka

Charles, E. Beck , University of Colorado at Denver

Published October 1998 by Prentice Hall Business Publishing

Copyright 1999, 500 pp. Cloth ISBN 0-13-849886-5
Innovative in perspective, this book emphasizes the extremely close connection between communication and the traditional functions of management. It explores both the objective elements of communication (sender, message, channel and receiver) and the subjective elements (assumptions, purpose - intention/audience, and interpretation. It recognizes - and emphasizes - that human communication is complex and that communication is not the message sent, but the message received. KEY TOPICS: Describes how communication works. Discusses the basic communication skills in listening, public speaking, writing, and networking. Explores communication in relation to management and leadership -- and the communication climate. Addresses specific types of communication that managers need in motivating people, helping teams function, conducting meetings, and managing conflict. Considers special topics in management communication, including ethics, organizational change for total quality, and relating to the wider community. Outlines alternatives for explaining information to diverse audiences. Offers a table of Manager's Tips in each chapter. MARKET: For managers, directors, and department heads of all types, in all functions, at all levels. 

I. HOW COMMUNICATION WORKS.

1. Communication Forms the Lifeline of a System.
2. People Determine the Meaning of Verbals and Nonverbals.
3. A Rhetorical Process Model Visualizes Communication.

II. HOW INDIVIDUALS CAN COMMUNICATE EFFECTIVELY.

4. How to Listen with Concentration.
5. How to Speak with Confidence.
6. How to Write.
7. How to Use Structure: Genres, Networks, and Space.

III. HOW COMMUNICATIONS RELATES TO MANAGERS.

8. Management Functions Imply Communication.
9. Management and Leadership Differ.
10. Communication Climate Affects Organizations.

IV. HOW TO MANAGE EFFECTIVELY THROUGH COMMUNICATION.

11. How to Motivate for Performance and Satisfaction.
12. How to Improve Teamwork and Collaboration.
13. How to Conduct Meetings and Interviews.
14. How to Manage Conflict.

V. SPECIAL TOPICS IN MANAGERIAL COMMUNICATIONS.

15. How to Develop an Ethical Organization.
16. How to Change for Total Quality.
17. How to Relate with the Wider Society.
18. The Role of the Communication Specialist.

EPILOGUE.

19. The Ten Principles Revisited.

CASE APPLICATIONS.

The Case Process.
Prepare the Report.
The Word Processing Center.
Barings Bank Debacle.
McDonnel Douglas Corporation and the DC-10.
Support Services of Littletown.
LIST OF REFERENCES.

APPENDICES.

A. How to Design Standard Communication: Formats and Templates.
B. How to Explain Complex Ideas: Multiple Methods of Defining.
C. How to Edit: Steps for the Process.
D. How to Reduce Wordiness.
E. How the Rhetorical Model Expands into a Comprehensive Model of Communication.

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