Strategy Process Concepts
Contexts Cases
Brief Description
Strategic Management at all
levels. Also courses in strategic marketing, organization theory, decision theory, public
administration, and political science departments. Breaking away from the traditional
formulation, -implementation approach that dominates strategy textbooks, this text sees
strategy analysis as taking place in a wider organizational and managerial context. This
Global edition retains the basic readings and cases approach of the US and European
editions and now introduces a truly international perspective to present an up-to-date
look at how actual companies act strategically and the research driving them.
Features
- Conveys
the eclectic essence of strategy via highly influential readings and novel cases
educating students in the key strategic ideas to encourage criticality of thought and
practice.
- Uses
the contexts approach as a way of framing strategy in different situations to convey to
students that effective strategy formation is highly sensitive to the context in which it
takes place; there is no one best way of doing strategy.
- Focus
on factors and processes that distinguish strategy in the real world from strategy as an
armchair activity giving students a vital appreciation of the reality of strategy
that they can use in the real business world.
Contents
SECTION I: STRATEGY
1. Strategies
2. Strategists
3. Formulating Strategy
4. Analyzing Strategy
5. Strategy Formation
6. Strategic Change
SECTION II: FORCES
7. Cognition
8. Organization
9. Technology
10. Collaboration
11. Globalization
12. Values
SECTION III: CONTEXTS
13. Managing Start-up
14. Managing Maturity
15. Managing Experts
16. Managing Innovation
17. Managing Diversity
18. Managing Otherwise
488 pages