STRATEGY PROCESS MINTZBERG H. QUINN J. GHOSAL . Księgarnia

Strategy Process Concepts Contexts Cases

Brief Description

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, -implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

Features

Conveys the eclectic essence of strategy via highly influential readings and novel cases educating students in the key strategic ideas to encourage criticality of thought and practice.
Uses the contexts approach as a way of framing strategy in different situations to convey to students that effective strategy formation is highly sensitive to the context in which it takes place; there is no one best way of doing strategy.
Focus on factors and processes that distinguish strategy in the real world from strategy as an armchair activity giving students a vital appreciation of the reality of strategy that they can use in the real business world.

Contents

SECTION I: STRATEGY
1. Strategies
2. Strategists
3. Formulating Strategy
4. Analyzing Strategy
5. Strategy Formation
6. Strategic Change

SECTION II: FORCES
7. Cognition
8. Organization
9. Technology
10. Collaboration
11. Globalization
12. Values

SECTION III: CONTEXTS
13. Managing Start-up
14. Managing Maturity
15. Managing Experts
16. Managing Innovation
17. Managing Diversity
18. Managing Otherwise

488 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.