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CORPORATION A GLOBAL BUSINESS SIMULATION
SMITH J. GOLDEN P. wydawnictwo: PRENTICE HALL , rok wydania 2003, wydanie IV cena netto: 255.00 Twoja cena 242,25 zł + 5% vat - dodaj do koszyka Corporation: A Global
Business Simulation, 4/E
Description
Appropriate for courses in
International Business, International Management, and Strategic Management.
Easy to start-up and use even
for students and instructors with no computer experience-this multi-business unit
computer simulation provides players with real-world experience in managing strategic
choices and in engaging in negotiations. The instructor's manual contains instructor and
student disks. The simulation may be administered via the Internet with everything done
without face-to-face students-instructor contact.
Table of Contents
1. The Simulation Scenario.
2. The Decision-Making Process.
3. Analysis of the Report and Starting Position.
4. Organizing Your Team.
5. Incidents.
6. Financial Analysis of the Simulation.
7. Simulation Planning and Evaluation.
8. Decision Forms.
Features
- NEW
Now in Windows format.
Students learn how to operate
a Corporation with up to four strategic business units with international exporting and
manufacturing.
- Expanded
international focus to cover major emerging markets.
- The
administrator can set a parameter for the exchange rates for these countries.
Students
in most universities can read about these countries easily and for free.
- Multiple
acquisitions and divestitures allowed in a decision period.
Students
receive the experience of negotiating the purchase and sales of multiple business units.
- New
incidents that address corporate culture and the learning organization.
The
simulation not only has numerical budgetary decisions but interesting up-to-date
mini-cases that they must tackle. They must learn how to negotiate their position with
team members.
- The
possibility of creating a joint venture situation is included.
Allows
teams to have the opportunity to purchase one of many choices of joint ventures that are
described in the student manual.
- New
trends in strategic management-Includes possible marketing and production in foreign
countries and the configuration of a multinational corporate structure; impact of exchange
rates for multinational firms; and the incorporation of quality management on an
organization-wide basis.
Teaches students how
dangerous the world currency markets are and must make defensive position strategy to
lower the currency exchange risk.
- Easy
to install the software on local area networks.
Allows students to be able to
enter decisions and print their team reports in the college's computer lab.
- The
latest theories of industrial and firm behavior.
Allows students to establish
a strategic plan and then implement it.
- Easily
accessible authors for classroom and software support.
Allows
authors to be available for answering student questions via their instructor who will be
in Email contact with the authors.
GAME FORMAT
- The
scenario in the simulation concerns the electronic information systems industry, but the
process of decision-making is valid for many other industries.
Expands
industry context to include new ventures in allied high tech industries.
- The
simulation involves the takeover and continuing operation of a multi-divisional,
multinational corporation. In playing the simulation, players acting as management teams
make a variety of decisions that will have an impact on the future of their company, e.g.:
the type and size of strategic business units (SBUs); the quality of product/service that
will be delivered to the marketplace; the prices for all products in the portfolio; and
the size of the sales force.
Due to the richness of the
decision variables, students are often forced to make cost/benefit analyses to arrive at
optimum decision making.
- The
decisions for all teams in the industry are input into the instructor's personal computer
that calculates the values and produces a printout containing each firm's results within
minutes. Students analyze the printout, decide on a new set of decisions, and input these.
Each decision period is assumed to be one-half of a fiscal year.
Provides
a decision time frame of 6 months instead of the typical simulation 3 months, allows
students to establish a long-range strategy that would equal to 4-5 years.
120 pages
Po otrzymaniu zamówienia poinformujemy, czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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