Marc J. Dollinger ,
Indiana University
Published August 1998 by
Prentice Hall Business Publishing
Copyright 1999, 562 pp.
Paper ISBN 0-13-745993-9
For MBA and undergraduate
courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based
on the premise that entrepreneurship can be studied systematically, this book offers a
comprehensive presentation of the best current theory and practice. It takes a
resource-based point-of-view, showing how to acquire and use resources and assets for
competitive advantage.
Are you interested in a book
that takes a resource-based approach to entrepreneurship?
A focus on the business plan
gives students the background and skills they need to construct a quality business plan.
The book uses resource-based
theory to provide an overarching framework and to help students focus on how to achieve
sustainable competitive advantage in an entrepreneurial venture. Resource-based theory is
introduced in chapter 2 and is revisited in each subsequent chapter to help tie concepts
together.
Chapter 5 is entirely devoted
to the business plan.
The business plan is
discussed in every other chapter to show how the chapter's topics relate to the business
plan.
Business plan exercises at
the end of every chapter (beginning with chapter 2) ask students to apply chapter concepts
in writing their own plan, or in critiquing other plans.
Many of the cases include a
business plan focus.
"Street Stories" (several
per chapter) describe techniques used by real entrepreneurs, providing practical
applications of chapter concepts.
Includes coverage of intrapreneurship
and how to encourage entrepreneurial initiatives in corporate settings (ch. 10).
"E-Notes" are
mini-summaries throughout each chapter that help students focus on the most important
issues.
A discussion case
(avg. of one page in length) at the end of each chapter presents information about a real
entrepreneurial venture and includes questions that encourage class participation.
Ten Integrative Cases at the
end of the text (10-30 pages in length) offer opportunities for in-depth analysis, and can
be used as the basis for written assignments or for class discussion.
Other pedagogical aids
include learning objectives, chapter summaries, key terms, and discussion questions.
A dedicated Web site at
www.prenhall.com/dollinger includes regular updates to text material, links to related Web
sites, and more.
1. A Framework for Entrepreneurship.
2. Resources and Capabilities.
3. The Environment for Entrepreneurship.
4. Entrepreneurial Strategies.
5. The Business Plan.
6. Marketing the New Venture.
7. Foundations of New Venture Finance.
8. Securing Investors and Structuring the Deal.
9. Creating the Organization.
10. Corporate Venturing, Networking, and Franchising.
INTEGRATIVE CASES:
1. Prolingua.
2. Fumero Artfabrics, Inc.
3. e-station.
4. TV Answer: An Interactive Video Data Service.
5. Blitz.
6. Bright Ideas.
7. Rubio's: Home of the Fish Taco.
8. Suzy's Zoo.
9. Potatoquick!
10. Windsor Industries, Inc.
