EUROPEAN BUSINESS MERCADO S. WELFORD R. PRESCOTT K. Księgarnia

Course names: European Business.

Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading.

This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

Clear structure and strong thematic isions provide a thorough introduction to the context and organisation of business in Europe.

Offers a clear view of the changing nature of the European business enterprise through consistent use of case studies.

Learning objectives, chapter summaries and reviews to help students navigate through the text.

Table of Contents

Preface
Acknowledgements

1. Introduction: Business and Economy in The 'New' Europe

PART I. THE NEW EUROPEAN BUSINESS ENVIRONMENT.

2. Understanding the European Union
3. The Internal Market
4. The Euro a Currency for Europe
5. Competition, Aid and Industry: EU Policy Action
6. The European Workforce: Change and Regulation
7. The Transition Economies: Central and Eastern Europe (CEE)

PART II. THE STRATEGY AND STRUCTURE OF EUROPEAN BUSINESS.

8. Strategy and The Single European Market
9. Marketing in the 'New' Europe
10. Managing Cultural ersity
11. The Greening of European Business: Environmental Policies and Management
12. European Business: Competing in the Global Marketplace
Index

608 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.