1st
Edition
Albert N. Greco
2000 280
pages (est.) 0205-30010-3 (Paperback)
The
Media and Entertainment Industries presents extensive analyses of the business and
economic issues of the mass media. These formats - from books to the Internet - have had a
dramatic, revolutionary impact on the political, social, economic, intellectual,
educational, and religious life in the U.S. and throughout the world. This contributed
volume seeks to help students understand the burgeoning, influential, and exciting media
and entertainment industries.
Provides
detailed material on specific business issues, from the structure of the media and
entertainment industries to basic media economics - topics often neglected or covered only
briefly in existing introductory textbooks.
Contains
chapters written by experienced academics, many with extensive backgrounds working or
consulting in these businesses.
Covers
all major media and entertainment industries, offering a complete picture of the
similarities and differences among them.
Includes
numerous tables and charts with statistical data to support analyses and visually
illustrate trends.
Offers
strong end-of-chapter references, pointing students toward additional information on
related topics.
1. Albert
N. Greco, The Structure of the Book Publishing Industry.
2. Charles Daly, Patrick Henry, and Ellen Ryder, The Structure of the Magazine Industry.
3. Robert Picard and Jeffrey H. Brody, The Structure of the Newspaper Industry.
4. Geoffrey P. Hull, The Structure of the Recorded Music Industry.
5. Barry R. Litman, The Structure of the Film Industry: Windows of Exhibition.
6. Geoffrey P. Hull, Albert N. Greco, and Stan Martin, The Structure of the Radio
Industry.
7. James Walker and Douglas Ferguson, The Structure of the Broadcast Television Industry.
8. Patrick R. Parsons and Robert M. Frieden, The Structure of the Cable and Satellite
Television Industries.
9. John V. Pavlik, The Structure of the New Media Industry.
10. Jeffrey H. Brody, The Structure of the Internet Industry.
