EUROPEAN BUSINESS CULTURE A SOCIAL AND ECONOMIC PERSPECTIVE CRANE R. Księgarnia

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European Business Cultures

European Business Cultures provides an insight into the social, economic and political perspectives of countries in East and West Europe. The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business.

Key member states of the EU have been selected for their economic or political importance, or as being representative of a region. Each country is examined under a series of themes: historical background; national attitudes toward the EU; national stake in the EU; the implications of ethnic regions; the advantage of EU membership; and the business impact of the EU. Thus the main focus is on cultural differences and cohesion within Europe and how this impinges upon global business relationships. European Business Cultures helps business leaders prepare for the impending wave of cross-border European mergers through the only viable approach: a knowledge of the cultural environment of the merger partner.

Draws upon cultural patterns and systems rather than relying solely upon the analysis of institutional data

Specific issues for further reflection are raised to enable students and managers to pursue their thinking beyond the content of the book itself

Maps and graphs help trace cultural borders and economic developments

Each chapter has been written by an expert on that country

This book is intended for international managers seeking to better understand their European partners and advanced undergraduate or postgraduate students interested in European business.

The volume editor: Robert Crane is Associate Director of Executive Programs at the J.L. Kellogg Graduate School of Management at Northwestern University, Illinois.

"Robert Crane's authors provide us with the kind of information we need. They do not limit themselves to present affairs, but also give us insight into the historical developments that helped to shape the present." Geert Hofstede

214 pages

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.