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BUSINESS FORECASTING
HANKE J. REITSCH A. wydawnictwo: PRENTICE HALL , rok wydania 1998, wydanie VI cena netto: 231.00 Twoja cena 219,45 zł + 5% vat - dodaj do koszyka John E. Hanke , Eastern Washington University
Arthur G. Reitsch , Eastern Washington University
Published
August 1997 by Prentice Hall Business Publishing
Copyright
1998, 581 pp. Cloth ISBN 0-13-760745-8
This top-selling text presents, in a straightforward, application-driven manner, the basic
statistical techniques that are useful for preparing individual business forecasts and
long-range plans. The emphasis is on the application of techniques by managers for
decision-making.
Includes
a unique chapter covering econometric topics, making this very difficult subject
understandable for the average undergraduate business student.
Presents solved
and unsolved cases that relate various techniques to real-world applications.
Reviews
statistical concepts prior to introducing more difficult material that requires an
understanding of those concepts.
Explains
the topics of autocorrelation analysis and the use of Box-Jenkins techniques, illustrated
with excellent examples.
Covers
judgmental forecasting techniques and introduces material on neural networks to
reflect and reinforce the importance of judgmental techniques in forecasting.
Emphasizes
the importance of selecting the correct forecasting technique and the means by
which the data derived should best be analyzed.
Includes several
new real-world data sets in Appendix E.
1. Introduction to Forecasting.
2. A Review of Basic Statistical Concepts.
3. Data Sources.
4. Exploring Data Patterns and Choosing a Forecasting Technique.
5. Moving Averages and Smoothing Methods.
6. Regression Analysis.
7. Multiple Regression.
8. Time Series Analysis.
9. Regression of Time Series Data.
10. The Box-Jenkins (ARIMA) Methodology.
11. Judgmental Elements in Forecasting.
Appendix A. Derivations.
Appendix B. Data for Case Study 7.1.
Appendix C. Tables.
Appendix D. Data Sets and Database.
Index.
Po otrzymaniu zamówienia poinformujemy, czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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