Product Strategy and
Management
1st Edition
Michael Baker
Susan Hart
1999 520 pages (est.) 0-13-065368-3 (Paperback)
A review and analysis of the
issues involved in managing products through their life cycle. Takes an integrated
approach, emphasising the importance of involving all business functions within the
product life cycle.
Provides a comprehensive
review of the principles and practices of the product life cycle.
A managerial orientation.
Contains original insights and ideas based on the author's practical experience.
Illustrated throughout with European case studies.
1. Competition and Product
Strategy - Pepsi & Company Ltd.
2. The Product in Theory and Practice - Donald Muir Ltd
3. Buyer Behaviour - Tudor Dairies..
4. The Product Life Cycle in Theory and Practice - Caledonian Clear.
5. Product Portfolios - Stoddard-Sekers
6. The Importance, Nature and Management of the New Product Development Process - Kodak's
Photo-CD
7. New Product Strategy - Braun's Supervolume.
8. Organisation and Management of the Product Development Process - Microswitch
International.
9. Idea Generation.
10. Screening New Product Ideas - Hutchinson Microtel.,li.11. Concept Development and
Testing - A New Concept in Beer: Belhaven Best.
12. Business Analysis.
13. Product Testing - Quorn TM
14. Commercialisation: Test Marketing and Launching the New Product - Persil Power
15. Managing Growth - First Direct.
16. Managing the Mature Product - Milky Way.
17. Controlling the Product Line: An Overview of the Deletion Decision - Ellipse
18. Reaching the Decision to Delete a Product - Hebden plc.
19. Implementing the Deletion Decision - Link Europe plc.
Michael Baker and Susan Hart
are both affiliated to University of Strathclyde.
