Mary Lambkin , University
College, Dublin
Gordon Foxall , Birmingham University
Benoit Heilbrunn , Groupe ESC Lyon
Fred van Raaij , Rotterdam School of Management
Published October 1997 by
PTR (ECS Professional)
Copyright 1997, 352 pp.
Paper ISBN 0-13-552382-6
This book offers a unique collection of 40 of the most well-known and influential European
consumer behavior papers from the last twenty years.