RETAIL MANAGEMENT A STRATEGIC APPROACH BERMAN B. EVANS J. Księgarnia

For courses in Retailing and Retail Management.

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.

Table of Contents

I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT.

1. An Introduction to Retailing.
2. Building and Sustaining Relationships in Retailing.
3. Strategic Planning in Retailing.

II. SITUATION ANALYSIS.

4. Retail Institutions By Ownership.
5. Retail Institutions By Store Based Strategy Mix.
6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing.

III. TARGETING CUSTOMERS AND GATHERING INFORMATION.

7. Identifying and Understanding Consumers.
8. Information Gathering and Processing in Retailing.

IV. CHOOSING A STORE LOCATION.

9. Trading-Area Analysis.
10. Site Selection.

V. MANAGING A RETAIL BUSINESS.

11. Retail Organization and Human Resource Management.
12. Operations Management: Financial Dimensions.
13. Operations Management: Operational Dimensions.

VI. MERCHANDISE MANAGEMENT AND PRICING.

14. Developing Merchandise Plans.
15. Implementing Merchandise Plans.
16. Financial Merchandise Management.
17. Pricing in Retailing.

VII. COMMUNICATING WITH THE CUSTOMER.

18. Establishing and Maintaining a Retail Image.
19. Promotional Strategy.

VIII. PUTTING IT ALL TOGETHER.

20. Integrating and Controlling the Retail Strategy.
Appendix A: Careers in Retailing.
Appendix B: About the Website that Accompanies Retail Management.
Glossary.

582 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.