For courses in Retailing and
Retail Management.
Berman and Evans' strategic
approach and emphasis on decision-making have made this text a best seller edition after
edition. Key retail management concepts are reinforced with up-to-the-minute real-world
examples, helping bridge the gap between theory and practice. It also includes useful
career information, a comprehensive ancillary package, and a cutting-edge Web site managed
by the authors.
Table of Contents
I. AN OVERVIEW OF STRATEGIC
RETAIL MANAGEMENT.
1. An Introduction to
Retailing.
2. Building and Sustaining Relationships in Retailing.
3. Strategic Planning in Retailing.
II. SITUATION ANALYSIS.
4. Retail Institutions By
Ownership.
5. Retail Institutions By Store Based Strategy Mix.
6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing.
III. TARGETING CUSTOMERS AND
GATHERING INFORMATION.
7. Identifying and
Understanding Consumers.
8. Information Gathering and Processing in Retailing.
IV. CHOOSING A STORE
LOCATION.
9. Trading-Area Analysis.
10. Site Selection.
V. MANAGING A RETAIL
BUSINESS.
11. Retail Organization and
Human Resource Management.
12. Operations Management: Financial Dimensions.
13. Operations Management: Operational Dimensions.
VI. MERCHANDISE MANAGEMENT
AND PRICING.
14. Developing Merchandise
Plans.
15. Implementing Merchandise Plans.
16. Financial Merchandise Management.
17. Pricing in Retailing.
VII. COMMUNICATING WITH THE
CUSTOMER.
18. Establishing and
Maintaining a Retail Image.
19. Promotional Strategy.
VIII. PUTTING IT ALL
TOGETHER.
20. Integrating and
Controlling the Retail Strategy.
Appendix A: Careers in Retailing.
Appendix B: About the Website that Accompanies Retail Management.
Glossary.
582 pages