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STRATEGY SAFARI
MINTZBERG H. AHLSTRAND B. LAMPEL J. wydawnictwo: PRENTICE HALL , rok wydania 2008, wydanie II cena netto: 179.00 Twoja cena 170,05 zł + 5% vat - dodaj do koszyka Henry Mintzberg's views are a breath of fresh air which can only encourage the good
guys. The Observer My favourite management book of the last 25 years? No contest. The Rise
& Fall of Strategic Planning.
Tom Peters, managment guru Strategy is the most prestigious but also the most confusing
part of business. Managers are constantly bombarded with new jargon and the latest fads
promising the magic bullet for every strategic problem. The world of strategy can seem to
be an impenetrable jungle.
Strategy Safari presents a powerful antidote to the dilemma of needing to know about
strategy and yet not being able to find any comprehensible guidelines. This revised
edition is a comprehensive, colourful and illuminating tour through the wilds of strategic
management. In this provocative, jargon-free and extremely readable guide, top strategy
authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten
major schools of strategic management thinking to help you grasp what you really need to
know.
Take the strategy safari your business will thank you for it.
456 pages, Paperback
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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