Innovation Management and New
Product Development
Brief Description
The subject of innovation
management is often treated as a series of separate specialisms, rather than an integrated
task. This book brings together innovation management and new product development, the
role of intellectual property and the management of research and
development. Particular emphasis is placed on the need to view innovation as a
management process. A conceptual framework is introduced which emphasises the
importance of internal processes and external linkages. It also examines how the heritage
and knowledge base of an organisation drive the development of business
opportunities. It is these opportunities which are at the heart of new product
ideas. The wide subject of technology management is also tackled and in particular,
how companies manage research and development (R&D).
Features
- Five new
chapters: The context of innovation and the role of the state; Strategiv alliances
and networks; Innovation and operations management; Market research and its influence on
new product development; Managing intellectual property.
- New
case studies at the end of each chapter.
- As
well as increased coverage of:
electronic commerce
intellectual property
brand management and market research
the role of operations management and innovation management
entrepreneurship and the rapidly developing economy in Turkey
Contents
PART ONE: The Concept of Innovation Management.
1. Innovation Management - An Introduction.
1.0 Learning Objectives.
1.1 The Importance of Innovation.
1.2 The Study of Innovation.
1.3 The Need to View Innovation in an Organisational Context.
1.4 Problems of Definition and Vocabulary.
1.5 Theories of Innovation.
1.6 Innovation as a Management Process.
1.7 Case Study "ICI Part One": Responding to "Green" Pressures and how
Innovation Helped ICI.
1.8 Chapter Summary.
1.9 Questions for Discussion.
1.10 References.
2. Innovation Policies, by Prof. Ufuk M Cakmakci, Istanbul Bilgi University, Turkey.
2.1 Entrepreneurship.
2.2 The Role of Innovation in Turkey's Rapidly Growing Economy.
2.3 The Role of the Internet in New Growth Economies.
2.4 Case Study: A New Venture in Istanbul.
2.5 Questions for Discussion.
2.6 Chapter Summary.
2.7 References.
3. Strategic Alliances.
3.1 Learning Objectives.
3.2 Introduction to Strategic Alliances.
3.3 The Motives for Engaging in a Strategic Alliance Use of Game Theory to Analyse
Alliances.
3.4 The Prisoner's Dilemma.
3.5 The Role of Trust.
3.6 Case Study.
3.7 Chapter Summary.
3.8 Questions for Discussion.
3.9 References.
PART TWO: A Strategic Approach.
4. Managing Innovation Within Firms.
4.1 Introduction to the Organisational Context of Innovation.
4.2 Theories About Organisations and Innovation.
4.3 The Dilemma of Innovation Management.
4.4 Managing Uncertainty.
4.5 Organisational Characteristics that Facilitate the Innovation Process.
4.6 Industrial Firms are Different: A Classification.
4.7 Organisational Structures and Innovation.
4.8 The Role of the Individual in the Process.
4.9 Establishing an Innovative Environment and How to Propagate this Virtuous Cycle.
4.10 Case Study ICI Part II: The Birth of a new Business.
4.11 Questions for Discussion.
4.12 Chapter Summary.
4.13 References.
5. Business Strategy and Organisational Knowledge.
5.1 Introduction.
5.2 Strategic Innovation: an Overview of the Literature.
5.3 The Strategic Planning Process.
5.4 Uncovering Innovative Capability.
5.5 The Knowledge Base of an Organisation.
5.6 The Learning Organisation.
5.7 Combining Commercial and Technological Strengths.
5.8 The Degree of Innovativeness: Innovation Strategies.
5.9 Case Study: Unilever Garbage Bags.
5.10 Chapter Summary.
5.11 Questions for Discussion.
5.12 References.
6. Innovation and Operations Management, by R Noble, Portsmouth University.
6.0 Innovation Through Continuous Improvement.
6.1 Managing the Design Process.
6.2 Linking Design & Innovation to the Firm's Operations.
6.3 Process Design.
6.4 Linking Process and Product Innovation.
6.5 Case study: Publishing in the Twenty First Century.
6.6 Questions for Discussion.
6.7 Chapter Summary.
6.8 References.
PART THREE: New Product Development.
7. Product Strategy, by Gordon Oliver.
7.1 Learning Objectives.
7.2 Introduction.
7.3 Capabilities, Networks and Platforms.
7.4 Strategy Contexts.
7.5 Environments.
7.6 Differentiation and Positioning.
7.7 Brand Strategy.
7.8 Market Entry.
7.9 Marketing Research.
7.10 Launch and Continuing Improvement.
7.11 Withdrawing Products.
7.12 Case Study: The Development of a Wheel Chair for Cerebral Palsy Sufferers.
7.13 Questions for Discussion.
7.14 Chapter Summary.
7.15 References.
8. New Product Development.
8.1 Introduction.
8.2 Considerations When Developing a NPD Strategy.
8.3 NPD as a Strategy for Growth.
8.4 What is a New Product?
8.5 Overview of New Product Development Theories.
8.6 Models of NPD.
8.7 Case Study: An Analysis of 3M - the Innovating Company.
8.8 Questions for Discussion.
8.9 Chapter Summary.
8.10 References.
9. The Role of Market Research in New Product Development.
9.1 Concept and Market Testing.
9.2 Managing the Launch of New Products.
9.3 How Market Research can Hinder the Development of New Products.
9.4 Forecasting and Financial Analysis.
9.5 Case study: New Product Launches at IBM.
9.6 Questions for Discussion.
9.7 Chapter Summary.
9.8 References.
10. Managing the New Product Development Team.
10.1 Introduction and Learning Objectives.
10.2 Importance of Viewing New Products as Projects.
10.3 The Key Activities that Need to be Managed.
10.4 NPD Across Different Industries.
10.5 Organisational Structures and the Use of Teams.
10.6 The Marketing & R&D Interface.
10.7 High Attrition Rate of New Product Projects.
10.8 Case Study: Cross Functional Teams at Xrand.
10.9 Chapter Summary.
10.10 Questions for Discussion.
10.11 References.
PART FOUR: Managing Research, Technology and Intellectual Property.
11. Management of Research & Development: an Introduction.
11.1 Learning Objectives.
11.2 Introduction: What is R&D Management.
11.2.1 The Traditional View of R&D.
11.3 R&D Management and the Industrial Context.
11.4 R&D Investment and Growth.
11.5 Classifying R&D.
11.6 R&D Management and its Link with Business Strategy.
11.7 Which Businesses to Support and How?
11.8 Case study: 'Guinness' "In-can-system".
11.9 Chapter Summary.
11.10 Questions for Discussion.
11.11 References.
12. Effective R&D Management.
12.1 Learning Objectives.
12.2 Introduction.
12.3 The Changing Nature of R&D Management.
12.4 External Technology Acquisition.
12.5 Effective R&D Management.
12.6 The Link with the Product Innovation Process.
12.7 Funding R&D Projects.
12.8 Evaluating R&D.
12.9 A Case Study of the Role of Clinical Research in the Pharmaceutical Industry.
12.10 Questions for Discussion.
12.11 References.
13. The Role of Technology Transfer in Innovation.
13.1 Learning Objectives.
13.2 Background.
13.3 Introduction to Technology Transfer.
13.4 Models of Technology Transfer.
13.5 Limitations with and Barriers to Technology Transfer.
13.6 Internal Organisational Factors and Inward Technolognsfer.
13.7 Developing a Receptive Environment for Technology Transfer.
13.8 Identifying External Technology: The Importance of Scanning and Networking.
13.9 Managing.
426 pages
