Daniel
Amor
Published
September 1999 by PTR (ECS Professional)
Copyright
2000, 670 pp. Paper ISBN 0-13-085123-X
The
complete e-business/e-commerce handbook for every decision-maker
The
E-Business (R)evolution is a complete handbook and briefing for every entrepreneur and
executive making e-business plans. Start by understanding the six phases of e-business,
from "Hello, I'm Online, Too" through "One World -- One Computer."
Discover where you fit today -- and where you should be. Build the case for e-business and
e-commerce; then learn how to choose the right technologies, avoid the legal (and other)
pitfalls of e-business; and much more. Coverage includes:
- Planning
for e-business: back office systems, technology choices, ISPs, and architecture
- Marketing
that works: personalization, content, affiliates, localization, promotion, advertising,
measurement, and more
- Building
"sticky" sites: how to attract and retain customers
- Search
engines, corporate portals, intelligent agents, and beyond
- Internet-based
shopping, procurement, and operations technologies - and their business implications
- What you
need to know about Web security
Daniel
Amor offers fresh insight into the significance of each new e-business technology, from
Web application servers to XML, open source to Internet chat. He also previews the
fast-approaching era of pervasive computing, where everyone and everything is connected -
and its implications for your business. Whatever your role in planning, deploying, and
managing e-business solutions, The E-business (R)evolution is an unparalleled resource.
KEY
BENEFIT:This is a complete "what to do and how to do it" handbook for
entrepreneurs and executives making e-business plans.KEY TOPICS:Start by
understanding the six phases of e-business, from "Hello, I'm Online, Too"
through "One World -- One Computer." Discover where you fit today -- and where
you should be. Build the business case for e-business; then learn how to choose the
right technologies, avoid legal (and other) pitfalls of e-business, plan your marketing
strategy; and more. Compare solutions for reaching customers; shopping, procurement and
payment systems; and other key elements of a total e-business solution. Learn what you
need to know about Web security; building "sticky" sites that attract and retain
customers; and how to build a business that succeeds in tomorrow's age of Pervasive
Computing.MARKET:For every manager, executive, and entrepreneur who must make
decisions about e-business. DANIEL AMOR (http://www.ebusinessrevolution.com/) is an
e-business consultant for Hewlett-Packard in Germany. He is currently involved in several
large e-business projects throughout Europe.
A
thorough, hands-on introduction to e-business for managers and executives.
- Not just
"e-commerce" -- all of e-business, start to finish.
- Planning
and implementation tips and tricks that work -- and how to avoid the pitfalls!
- Extensive
real-world case studies.
I. THE
FOUNDATION.
1.
INTRODUCTION TO INTERNET BUSINESS.
Being Online. Defining E-business. Reasons for Going Online.
Differentiating between E-business Categories. Using the New Paradigm of
E-business.
2.
PREPARING THE ONLINE BUSINESS.
Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy.
Driving Business Process Re-engineering. Designing, Developing, and Deploying the System.
3. SELECTING THE TECHNOLOGY. Internet Networking. Exploring the IT Infrastructure.
Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications.
Building the E-business Applications.
4. AVOIDING LEGAL ISSUES.
Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site.
5. MARKETING STRATEGIES ON THE WEB.
Internet Marketing Technologies. Web-Design. Attracting Visitors to your Site. Virtual
Societies. Localization. Promoting Your E-business. Banner Ad Campaigning. Online
Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP.
II.
E-BUSINESS APPLICATIONS.
6. SEARCH
ENGINES AND PORTALS.
Searching the Internet. The Future of Searching. Intelligent
Network Agents. Portal Sites, the New All-in-One Mega Web Sites.
7. SHOPPING AND ORM SOLUTIONS. Online Shopping. Shopping Solutions. Implications of
the New Economy. Electronic Software Distribution. Configurator Tools. Operational
Resources Management. Joining the Shopping and the ORM Solution.
8. INTERACTIVE COMMUNICATION EXPERIENCES.
The Basics. Moderating Online Meetings. Internet Chat Solutions. Internet-based Trainings.
III.
INTERNET TECHNOLOGIES.
9.
COMPARING WEB TECHNOLOGIES.
Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server
Concepts. Web Application Servers. The Extensible Markup
Language. Plug-ins.
JavaScript.
10. SECURITY ON THE INTERNET.
Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on
the Internet. Fighting Virus and Hoax Virus Warnings. Conflicts in the Information Age.
Client-based Security. Server-based Security.
11. DEALING WITH JAVA.
Introducing Java. Java Foundation Classes. JINI. JavaBeans. InfoBus. Resolving Possible
Java Issues. Avoiding the Java Wars. The Future of Java Computing.
12. IMAGING ON THE INTERNET.
Image Business. Image Concepts. The FlashPix Format. QuickTime VR. VRML. Comparing Imaging
Technologies. The Future of Imaging.
13. PAYING VIA THE NET.
The Payment Business. Post-paid Payment Systems. Instant-paid Payment Systems. Pre-paid
Payment Systems. Comparing Payment Technologies. The Future of Payment.
IV.
THE PRESENT FUTURE.
14. THE
OPEN SOURCE COMMUNITY.
Information Wants to Be Free. Free Software Projects. Open Source Projects. Moving Your
Company from Products to Services. Introduction to Open Hardware.
Outlook into the
Future.
15. PERVASIVE COMPUTING.
Internet Services. Device-to-device Communication. Information Exchange. Service
Broadcasting. The Vision. Comparison of Pervasive Computing Technologies. The Future of
Pervasive Computing.
16. BEYOND PERVASIVE COMPUTING.
Technical Outlook on the Future. Looking into the Future of Business. The Societal Impact.
A GLOSSARY OF E-BUSINESS TERMS. B EXAMPLE INTERNET BUSINESS ARCHITECTURE. @AHEADS = The
Business Idea. Marketing on the Web. Implementation of the Service. Outlook into the
Future. C USEFUL WEB ADDRESSES. Business. Comics. Computers. Fun. Hacking Related Sites.
Internet Organizations. Mailing Lists. News. Search Engines. Software Development.
