DECISION SUPPORT SYSTEMS IN THE 21ST CENTURY MARAKAS G.M. Księgarnia

George M. Marakas , Indiana University, Bloomington

Published November 1998 by Prentice Hall Business Publishing

For a Decision Support System course offered in business schools.

Packed with essential information, this valuable text helps future business management professionals learn to make and support managerial decisions, providing a thorough understanding of the support aspect of DSS. Written from a cognitive processes and decision-making perspective, it concentrates on issues that emphasize managerial applications and the implication of decision support technology on those issues.

Would you like a brief, managerially focused DSS text with extensive web support?

Provides a strong managerial application and use approach throughout, focusing content toward a distinctly "real-world " orientation with an emphasis in all topic areas on application and implementation over design and developments.
Covers the processes involved in making creative decisions and effectively solving problems, showing students different ways to think (logical/lateral thinking), free association techniques, and acquainting them with intelligent agents in decision support.
Considers the future of decision support systems (expert systems, artificial intelligence systems, and executive information systems).
Offers extensive coverage of decision-making theory, devoting beginning chapters to a range of discussions that delve into decision styles, decision effectiveness, cognitive processes, and organizational culture.
Offers extensive use of graphics and examples, and strikes a careful balance in its writing style between professional and conversational tone.
Begins each chapter with a thought-provoking and concept-enriching Mini-Case derived from an actual situation to give students a specific point of reference for the topic under discussion.
Contains a full chapter on data mining, exploring stores, warehouses, and marts; the data warehouse architecture; metadata; data warehouse technologies; and the future of data warehousing.
Enables students to broaden their resource base by giving them access to a dedicated web site that contains over three thousand direct links to DSS-related Internet sites. (www.prenhall. com/marakas). The Companion Website allows instructors to download supplements and additional data sets. Includes an interactive study guide, and links to DSS software and data sets.

(NOTE: Each chapter beings with Learning Objectives and a Mini-Case, and concludes with a Chapter Summary, Key Concepts, Questions for Review, and Further Discussion.)
1. Introduction to Decision Support Systems. Mini-Case: Mervyn's Department Store.
2. The Decision Maker. Mini-Case: Disaster at Tenerife.
3. The Process of Making a Decision. Mini-Case: Philips Petroleum Product Pricing.
4. Decisions in the Organization. Mini-Case: The Cuban Missle Crisis.
5. Modeling Decision Processes. Mini-Case: What Were the Odds of This Happening? The Exxon Valdez.
6. Group Decision Support and Groupware Technologies. Mini-Case: Plano Police Department.
7. Executive Information Systems. Mini-Case: AlliedSignal.
8. Expert Systems and Artificial Intelligence. Mini-Case: Expert Systems Assist in Fraud Detection.
9. Knowledge Engineering and Acquisition. Mini-Case: Robotrader and Christine's Brain.
10. Machines That Can Learn. Mini-Case: Chase Manhattan Bank Credit Scoring System.
11. The Data Warehouse. Mini-Case: Capital One.
12. Data Mining and Visualization. Mini-Case: The National Basketball Association Gets a "Jump" on Data Mining.
13. Designing and Building Decision Support Systems. Mini-Case: Rapid Prototyping the Allkauf Information System.
14. Implementing and Integrating Decision Support Systems. Mini-Case: 3Com ASSIST Customer Service Web Site.
15. Creative Decision Making and Problem-Solving.Mini-Case: Fishing for New Ideas.
16. Decision Support in the Twenty-First Century.
Appendix A: Decision Style Inventory III.
Index.

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.