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THE LAST DAYS OF THE GIANTS. A ROUTE-MAP FOR BIG BUSINESS SURVIVAL


BALDOCK R.

wydawnictwo: WILEY , rok wydania 2000, wydanie I

cena netto: 140.00 Twoja cena  133,00 zł + 5% vat - dodaj do koszyka

ISBN: 0-471-72032-1
Hardcover
Pages: 270
Published: Feb 2000
Copyright: 2000

An international business visionary shows big companies how to think "small" in a global
marketplace

Judging by the latest wave of mergers, acquisitions, and strategic alliances, it would seem that
the future belongs to the corporate giants. Not necessarily, according to business visionary
Robert Baldock. In this thought-provoking book, he explains why, in the coming years, giants
that don't learn to think and act like their smaller, faster, more flexible competitors will very
quickly go the way of T rex. But Baldock does much more than simply theorize about the
competitive challenges of the next millennium; he provides managers with a detailed plan for
dealing with them. He develops an innovative new organizational model and outlines the steps
needed to successfully make the transition from a lumbering, seller-driven giant to a nimble,
customer-driven business capable of adapting to changing market conditions at a moment's
notice.

Robert Baldock (London, UK) is a Global Managing Partner with Andersen Consulting. Over
his twenty-two years as a consultant, he has helped numerous consumer-oriented companies
leapfrog their competition by deploying new business practices and technologies.

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